MUGLER SUSTAINABLE LUXURY
MUGLER WAS BORN SUSTAINABLE & REFILLABLE
Since 1992, Mugler has been pioneering sustainable solutions with purpose and audacity. We created the most
eco-caring
innovative services around fragrance refilling.
Mugler bottles are pieces of art that we crave to possess and cherish. Thanks to the Mugler Fountain and refill
bottles, you can refill your bottle anywhere, in store or at home, and act for a more sustainable luxury.
THE REFILL EXPERIENCE
MUGLER: PIONEER OF THE IDEA
BOTTLE REFILL
The wholly original Mugler Fountain idea was inspired by the 18th century high society’s perfume fountains perfuming their interiors and replenishing their precious bottles with the finest fragrances.
This tradition was brought up to date in 1992 with the release of Mugler Angel – a turning point which changed the fragrance world once and for all. It paved the way for ethical fragrance luxury that champions responsible development, waste reduction, and a one-on-one client service before its time.
With a semi-handcrafted star shaped bottle, containing the overindulgent scent made with the finest ingredients, the perfume is, since its launch, even more
precious. To allow Mugler fragrances lovers keeping their beloved bottles and make its perfumes as accessible as possible, Mugler constantly upgrades, since its launch, this centuries-old tradition of perfume fountains, enabling customers to refill bottles endlessly.
Apart from the object itself, the Mugler Fountain is a unique ritual and beauty advisors are its best ambassadors. Broken caps and spray nozzles are promptly replaced. And, like every precious stone, the refilled bottles come with a certificate of authenticity and are traceable. This professional service is a responsible form of luxury, pioneered by Mugler, reflecting the brand’s spikiness and singularity.
ACT FOR A MORE SUSTAINABLE LUXURY
THE AVANT-GARDE OF
CONSCIOUS BEAUTY
Mugler was born refillable. All the Eaux the Parfum are available to be refilled at home with the Mugler Refill Bottles and the iconic fragrances Angel and Alien are also refillable in store at the Fountain. The promise to provide more sustainable beauty, with a reduced environmental footprint, revolves around eco-design.
These sustainable initiatives speak for themselves – every 25 seconds one Mugler bottle is refilled somewhere in the world and thanks to the Mugler Fountain every year 1.5M bottles and 380 tons of glass are saved.
Pioneer of an audacious movement, Mugler fragrances were born 3 decades ago with a vision of a sustainable luxury. The iconic Mugler fragrances were elevated to an eternal jewel’s status. To be refilled at the Fountain or at home thanks to the refill bottles, this eco-conscious gesture helps preserving environment by reducing waste.
MUGLER FOUNTAIN
THE FOUNTAIN ALLOWS TO SAVE MORE THAN
50% OF GLASS
80% OF PLASTIC
50% OF CARDBOARD
MUGLER REFILLS
REFILLS ALOW TO SAVE MORE THAN
40% OF GLASS
50% OF PLASTIC
50% OF CARDBOARD
OUR INGREDIENTS PRECIOUS RAW
MATERIALS
ARE
SINCE WE CREATE RARE AND PRECIOUS FRAGRANCES AROUND THE MOST BEAUTIFUL RAW
MATERIALS NATURE HAS TO
OFFER, WE ARE COLLABORATING WITH OUR PARTNERS TO CREATE A COMMUNITY OF STAKEHOLDERS COMMITTED TO
RESPONSIBLE DEVELOPMENT PROJECTS.
MUGLER links the world of luxury to sustainability, therefore, our ingredients consist of precious raw materials
sustainably sourced with respect of nature and mankind. They are all selected and worked with the respect
and preservation of ecosystems. When raw materials are especially rare or too expensive in terms of natural
resources,
we favor a synthetic ingredients-based formulation to replace it. More than ever, we want to promote the
protection of sources and fair compensation for producers with the aim of developing an ethical, responsible
supply
chain. With creativity and boldness, sustainable and respectful luxury is possible.