Just over thirty years ago, Mugler launched the first Gourmand perfume in the world of fragrance -Angel Eau de Parfum. In the same year, in 1992, Neal Stephenson wrote Snow Crash, the book which coined the term “metaverse”. This is a celebration of how far both have come, and what the future holds for both, together.
As a brand, Mugler has always believed that the real world is not enough. Mugler is a brand of creative and audacious self-expression, not limited to just the physical. It is rooted in the ability to transform. Mugler’s world is a world of the imaginary, a ticket to the extraordinary. The metaverse, a limitless virtual playground, a space to dream and transform, is what we have been waiting for all this time.
Mugler is celebrating 30 years of creativity and audacity, and this celebration drop marks Mugler's first step into a world that we have dreamed of for so long. “We Are All Angel” is a collection of 300 digital art-collectibles, limited to these 300 pieces that will roll out starting February via Mugler’s website and our partner, OpenSea. These 300 angels, grouped in tens, reflect Mugler’s 30 years of angel, exploring many augmented facets of femininity since 1992.